Top 5 Beauty Retail Apps on Android in Italy: Q4 2024

In the fourth quarter of 2024, the top beauty retail applications on the Android platform in Italy exhibited varied performance trends. According to data from Sensor Tower, these apps showed dynamic shifts in weekly downloads and active users.

Notino: perfumes and cosmetics saw a notable increase in weekly downloads, peaking at approximately 24.7K in mid-November. Active users also rose steadily, reaching around 252K by early December, before tapering off to about 181K at the year's end.

Sephora - Make-up, Beauty experienced a consistent rise in downloads, topping out at 14K in early November. The app’s active user base grew significantly, starting at nearly 98K and climbing to over 132K by mid-December.

Mein dm maintained a stable download rate with a high of about 9.8K in late September. The active user count showed a significant upward trend, peaking at roughly 189K in mid-December.

Douglas – Parfüm & Kosmetik recorded a gradual increase in downloads, culminating in approximately 9.2K during the week of December 23. Active users saw a moderate rise, settling at about 77.8K by the end of the quarter.

Lastly, Bottega Verde had a varied download pattern, with a peak of 3.7K in early December. The app's active users fluctuated, reaching a high of 24.3K in mid-December.

For more detailed insights and data, visit Sensor Tower's website.